Counterfeit Goods

✺ OTB monitored 860 counterfeit goods websites and had 90,000 advertisments removed from the 113,000 reported.

╰┈➤  Traceability enables circular systems by making data around the provenance, ownership, lifecycle and condition available to consumers, resellers and other parties in the transaction.

╰┈➤ This is particularly the case for Resale where the counterfeit market is fuelled by 'dupe culture' and customers are uncertain about which platforms are credible for purchasing luxury resale. The Digital Product Passport helps provide authentication and transparency for products increasing consumer confidence in the purchase.

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